Locatelli/Studio — case study by Goodtaste®

A poster, a play triangle, a decision the visitor has to make before a single frame has moved. For a studio whose entire product is movement, that pause is the worst possible first impression.

Locatelli asked for a portfolio. We proposed the opposite of one. A single screen where nothing waits to be clicked: the work plays from the first pixel, and the visitor never asks to see the reel — they are already holding it.

A 352-pixel frame carries the studio's 2025 reel and travels with the pointer. It crosses the wordmark, lands on a case, becomes a play button when it needs to be one, and steps out of the way at the form. One element, five states — the navigation is a cursor with an opinion.

Move your pointer over the top of this page and the same object answers. The case does not describe the interaction; it runs it.

The whole home fits in 1 200 pixels of document, 200 of them scrollable. Everything else is state, not distance: the wordmark shrinks, the gallery rises past it and stops, the case strip turns sideways under the drag. Scroll stopped being a road and became a dial.

The card is the origin of the transition, not a link to somewhere else: it expands into the viewport, the controls settle over the film, and the chrome dims to the footage. Esc closes it, focus returns to the card, and nothing about where you were is lost.

The reel-cursor has no hand to follow on a phone, so it becomes an inline loop under the mark. The horizontal strip becomes a snap carousel, and the player keeps every control inside the reach of one thumb. Mobile was drawn at the same time as desktop, not after.